Finnish boat manufacturer Saxdor Yachts has named Keith Miller vice president of North American Sales. Based in Sarasota, Fla., he will report to Saxdor CEO Erna Rusi and is tasked with strengthening the company’s market presence in the region.

Most recently, Miller was the Southeast U.S. regional manager for Sea Ray boats where he managed business with MarineMax. Miller also holds a U.S. Coast Guard 100-ton captain’s license.

“We are thrilled to welcome Keith to the Saxdor team,” Rusi said in a statement. “His deep familiarity and passion for the marine sector make him the perfect fit to lead our brand’s presence in such an important market. We look forward to working with him as brand representative in the U.S. to further develop the connection between our dealer, the shipyard and customers.”