Sea Ray Boats yesterday announced Tri-Star Power Sports & Marine as a new authorized dealer serving the Knoxville, Tenn., market.
Sea Ray’s headquarters and manufacturing operations are in nearby Vonore, and the company stated in a press release that the region is a cornerstone of the brand’s identity, workforce and customer community.
“Knoxville isn’t just another market for Sea Ray — it’s home,” vice president of sales Ritch Ragle said in the release. “Our history here makes it especially important that we have a dealer partner who understands this community and shares our commitment to delivering an exceptional experience for Sea Ray owners. We’re excited to welcome Tri-Star Power Sports & Marine to our dealer network and begin this next chapter together in East Tennessee.”
Added Mike Coffee, CEO of Tri-Star Power Sports & Marine: “Tri-Star Power Sports is proud to represent Sea Ray right here in our shared hometown of Knoxville, Tenn. As two brands with deep roots in the Knoxville boating community, this relationship is a natural fit, and we’re excited to bring the iconic Sea Ray brand to the local market.”







