Sea Ray celebrated its 65th anniversary during its dealer meeting April 3-5 in Cape Coral, Fla.
Attendees received training and business updates, and on-water demonstrations of the new SDX 270 Surf and SLX 260 Outboard. The meeting was attended by Sea Ray dealers from around the world, as well as company president Keith Yunger, Brunswick Boat Group president Aine Denari and Brunswick Corp. CEO David Foulkes.
“It’s a pleasure to honor the incredible dealers who have been integral to our success,” Yunger said in a statement. “Reaching the milestone of our 65th anniversary is tremendous accomplishment, and it feels even more special being able to celebrate with those who have been loyal to the brand for decades and through generations.”
An awards dinner was headlined by Sea Ray owner and longtime college football coach Urban. The awards honored dealers in categories for lifetime achievement, customer service, market leadership, overall excellence and legacy recognition.
Ronald Bensz of B&E Marine was honored posthumously with the Lifetime Achievement Award, which was accepted on his behalf by his son and second-generation Sea Ray dealer Ron Bensz.
“We are extremely grateful that our father, who passed this February at the age of 95, is being honored by Sea Ray with this year’s Lifetime Achievement Award,” Bensz said. “Dad lived such a full life, was loved by everyone, and had a major impact in our community and the boating industry. … We were signed as a dealer in 1973 and have been proud to be a Sea Ray dealer now for over 50 of our 71 years in business.”
