Turkish boatbuilder Sirena Marine appointed Rhode Island dealership Berthon USA as its U.S. sales agency.
Sirena, of Istanbul, builds Azuree and Euphoria yachts at its 35,000-square-meter facility in Bursa, Turkey, together with Azimut powerboats and precision composite parts for the transportation industry.
The German Frers-designed Euphoria range includes 54-, 68- and 84-foot modern fast-quality sailboats; the Azuree range is from the 33 to the Rob Humphreys-designed sleek twin-rudder Azuree 46.
Sirena said Jennifer Stewart and Alan Baines, who run Newport-based Berthon, are well acquainted with the builder’s choice of top yacht designers. Stewart and Baines have represented several other top builders, such as Nautor’s Swan, whose model range is also designed by Frers,
“We have in just a couple of years successfully launched two major yacht brands in Europe and we are now very much looking forward to ‘crossing the Atlantic’ with these exciting new yachts,” Sirena CEO Ipek Kirac said in a statement. “The U.S. market looks set to see a continuing recovery in 2015.”
“We are thrilled to be involved with a totally new product introduction and to be working with such great brands, backed by a company that is so excited by their products and confident in our sales ability,” Stewart said.
“The new light interiors of both the Euphoria and Azuree models will have strong appeal to the U.S. market,” Baines said. “Big cockpits, modern hull, rig and keel designs and all the creature comforts offered by these yachts are demanded by the American market.”
