The Soundings Trade Only Group announced that it will host the discussion “Changing Consumer Behavior and its Impact on the Marine Industry” Feb. 13 from 8:30 to 10:30 a.m. during the Miami International Boat Show. Doors open at 8 a.m. in Room 210 for attendees with a show badge or ticket.
“This dynamic discussion will explore one of the most crucial topics shaping our industry today: changing consumer behavior,” Michele Goldsmith, vice president and general manager of the Soundings Trade Only Group, said in a statement. “We will examine how purchasing habits are evolving, how customer mapping and the end-to-end customer journey are being reimagined, and how technology and AI can be leveraged to drive growth and create deeper brand connections through purpose, experiences and communities.”
Free to all marine professionals attending or exhibiting at the show, and open to all genders, this program is part of the Women in the Industry series. Panelists include:
• Lauren Beckstedt, global chief marketing officer, Brunswick Corp.
• Natascia Hatch, chief executive officer, MJM Yachts
• Abbey Heimensen, vice president of marketing, MarineMax
• Stephanie Vatalaro, founder of Wavemaker Strategies, vice president of the Marine Marketers of America, and former COO of the Recreational Boating & Fishing Foundation
Click here to register.
Sponsors include West Marine, Volvo Penta, MarineMax, Sea Tow, MRAA and the Discover Boating Miami International Boat Show.
