Customer-experience platform Boatyard said Joe Lingerfelt joined the organization as principal product owner.
Lingerfelt was product manager at YachtWorld for 14 years, leading the brokerage and inventory management offerings, Boatyard said in a statement this morning. Most recently he was with Expedia.
“By combining his expertise in product strategy with his in-depth knowledge of the marine industry, Joe will help us continue to drive innovation for our boat dealers, marinas and marine professionals,” said Boatyard founder and president Nathan Heber.
Boatyard said Lingerfelt is analyzing market trends and has overseen the launch of the “Last Contact” feature and updates to the Pro App for technician and field management.
“We have the opportunity to really innovate and change the industry, from the way that service teams operate to the actual experience of boat ownership,” Lingerfelt said.
