The Yacht Market digital sales platform announced the appointment of Alisdair Martin to its executive board. Martin will develop and support U.S.-specific strategies.
“Alisdair’s appointment is a key part of our expansion into the U.S.,” CEO Richard Roberts said in a statement. “His unparalleled understanding of the American marine market and proven track record in strategic development align perfectly with our mission to revolutionize the boat-buying experience.”
The president of the Marine Marketers of America, Martin has extensive industry experience, including senior leadership roles spanning two decades across marine trade organizations. He most recently was vice president of strategy for the NMMA.
“There’s a significant opportunity in the market for a platform that truly meets the expectations of the next generation of boat buyers,” Martin said in the statement.
