Twin Vee PowerCats today announced that it appointed Carol Hindsman chief technology officer. Hindsman will manage the development of the builder’s Pro-Direct Platform, which aims to elevate the boat-buying experience with a suite of comprehensive and easy-to-use, web- based tools.

“[Carol’s] extensive technical expertise, incredible experience and passion for innovation we believe make her the ideal candidate to lead the development of our Pro-Direct vision,” CEO Joseph Visconti said in a statement. “We are excited to see this trailblazing new platform begin to take shape and help drive our company’s growth while improving customer satisfaction across the board.”

Hindsman has had a diverse career path that includes startups, midsize firms and Fortune 500 companies, driving innovation at businesses such as G.E., WorldCom and Ryder System. She holds a bachelor’s degree in electrical engineering, a master’s degree in computer

engineering and an MBA.

“Joining the Twin Vee team represents an exciting opportunity to leverage my background in engineering, technology and leadership to contribute to a company with a strong legacy and commitment to innovation,” Hindsman said in the statement. “I’m drawn to Twin Vee’s mission of delivering an exceptional boating experience, not just through design and craftsmanship but through attention to detail and customer-centric innovation.”