Ultimate Marine Partners with Wellcraft

The Florida dealership will offer Wellcraft Explorer and Crossover models at three locations.

By David Conway

July 10, 2026

Florida dealership Ultimate Marine announced that it was named an authorized Wellcraft dealer for the builder’s Explorer and Crossover center console models at its Orlando, New Smyrna Beach and Tampa locations.

“We’re thrilled to bring Wellcraft into the Ultimate Marine family,” managing partner Joe Labon said in a statement. “Wellcraft has a legacy of building boats that perform, and that fits exactly who we are and who we serve.”

Ultimate Marine said it will carry five Wellcraft models at launch: the 28 Explorer, 38 Explorer, 44 Explorer, 28 T-Top and 38 T-Top.

David Conway

Senior editor David Conway has been writing about news and issues in the recreational marine industry for more than 20 years. He is the author of Fishing Key West & the Lower Keys and is also a contributor to Saltwater Sportsman, a Firecrown title.