Valhalla Yacht Sales announced that it is expanding into North Carolina and opening a location in Wrightsville Beach. The operation will be based at the Bridge Tender Marina and will represent both Viking and Valhalla.

“We’re continuing to build on the strength of Valhalla Yacht Sales,” Viking president and CEO Pat Healey said in a statement. “This is about growing in the right places and making sure we’re positioned to support our customers. This is a natural fit for us.”

Clark Sneed, a 26-year boat broker in the region, will lead the new sales location. Sneed, who has worked across North Carolina, Virginia and Maryland, joined Valhalla Yacht Sales earlier this year.

“There’s a lot of opportunity here,” Clark said in the statement. “This is a strong boating and fishing market, and people have the chance to see these boats up close on a consistent basis. When you put the product in front of them, it speaks for itself.”

The Wrightsville Beach location will begin with sales and expand into full service as the business grows. The statement added that the company aims to broaden the location’s offerings to include Princess Yachts America, a Viking sister company.