New Zealand-based Vesper Marine announced that Damien Frye joined the company as U.S. national channel manager.

Vesper said in a statement that Frye will be based in Seattle, driving sales of the company’s Cortex products. The wireless touchscreen system, depending on the configuration, combines a VHF radio, Class B SOTDMA smartAIS transponder and remote vessel monitoring.

“With an extensive resume in sales and service for marine electronics and safety products, Damien is well-versed in our product line, having previously managed our sales efforts in Alaska,” said global sales director Jason Young.

Frye has spent almost two decades in the electronics and environmental safety industries, serving as electronics manager for West Marine and sales manager for Navico and Thundercat Marketing.

“Cortex is such a revolutionary product, and I absolutely believe it will change the face of safe boating,” Frye said.