The Hampton Yacht Group, a new- and brokerage-boat sale group with offices in Seattle; Newport Beach, Calif.; and Shanghai and Sanya, China, is getting results from its video tours posted on YouTube.
The group recently directly attributed the sale of a Sunseeker 64 Manhattan out of its Seattle office to a 3:40 video tour of the yacht inside and out. How do they know the video helped seal the deal? The buyers said it did.
https://www.youtube.com/watch?v=B0VMrQQnxNQ
The group hired locally based YachtVid, which specializes in documenting the performance and details of yachts for sale.
Jason Kettlestrings, lead videographer for the company, said in a video he posted on YouTube that he saw the Sunseeker 64 with a family aboard at a Seattle marina and asked them whether they had seen his video. They said they had and that it made a difference in their purchasing decision.
The fairly inexpensive use of technology could be something for anyone involved in boat sales to consider.
