Volvo Penta yesterday announced a training program with the Marine Retailers Association of the Americas to help dealers enhance their service departments. Developed in collaboration with the American Boat & Yacht Council, the initiative reinforces a shared commitment to advancing the marine industry by helping dealers strengthen soft skills and improve customer service.
“As one of MRAA’s 12 strategic partners, Volvo Penta is dedicated to fostering strong relationships and supporting dealers in their efforts to improve customer satisfaction,” Magnus Gedda, director of competence development at Volvo Penta, said in a statement. “We encourage our dealer partners to leverage this program to optimize their operations, implement proven service strategies and build long-term customer loyalty.”
The collaboration starts with the introduction of the Service Management Certification, built in partnership with MRAA and ABYC. The Service Management Certification program will kick off with a live webinar March 12 at 1 p.m. (ET).
Dealers can register for the webinar and explore training resources at the MRAA website.
