Invincible and Yellowfin parent Warbird Marine Holdings today announced the launch of expanded factory-direct sales operations across Florida. The announcement comes in conjunction with the opening of the Warbird Performance Center in Miami, which provides services for factory-direct customers, including general maintenance, warranty work, engine service and repowers, refits, and custom design modifications.
Through the brick-and-mortar sales hubs, Invincible and Yellowfin customers have access to full product lineups and sea trials, as well as factory-backed teams.
“A significant part of our customer base calls Florida home, and we want to meet them there, not just in Miami but across the state,” Warbird CEO Thomas Wieners said in a statement. “Expanding our factory-direct footprint allows us to bring the full brand experience directly to customers, from expert guidance and sea trials to direct access to the teams behind every Invincible and Yellowfin build. Together with the Warbird Performance Center in Miami, we’re making it easier than ever for customers to purchase and service their boats close to home.”
Added David Mills, general manager of Warbird Performance Center: “From routine maintenance to full refits, custom modifications and repowers, our factory-trained team is here to ensure every boat performs at its best. This is more than service — it’s about providing owners with confidence, expertise, and a personalized experience every time they visit.”
Outside of designated factory-direct territories, Invincible and Yellowfin continue to serve customers through their established dealer networks.
The Warbird statement said that these launches mark a significant step toward delivering the Invincible and Yellowfin lineups throughout Florida.
