Matt White will join Active Interest Media’s marine group, working across all AIM titles but concentrating on Angler’s Journal and Angler’s Journal TV.
White spent the last 15 years at Bonnier’s marine group, where he was responsible for national ad sales across print, digital, social and event marketing platforms across all the marine titles.
“After competing against Matt for so many years and knowing his capabilities and reputation, I’m thrilled to have him as part of our team,” says Gary DeSanctis, group publisher and general manager of the AIM Marine Group.
White attended Stonewall College in Massachusetts, where he received a communications degree in 1994.
After spending a year as a professional golfer, he took a job at Young & Rubicam Ad Agency in New York. During his time there, White learned media planning, strategy and buying. He moved into the publishing side at Time Inc.
White was born and raised in Norwalk, Conn., where he still lives and fishes for striped bass on his 21-foot center console with his 13-year-old daughter Morgan. He grew up vacationing on Cape Cod and striper fishing.
