The Water Sports Foundation announced a new boating safety campaign that includes seven advertisements targeting distinct segments of the boating and paddling markets. The photo-driven ads include powerboating, saltwater fishing, freshwater fishing, towed watersports, canoeing and kayaking, and kayak-fishing.
“We’re extremely pleased with these dynamic new ads, which showcase the experiences that make boating so rewarding,” WSF content director Jeff Moag said in a statement. “These are activities we share with people we love, so of course, enjoying them safely is a natural part of that message.”
Throughout the spring and summer, WSF will publish the print and digital ads — developed by Black Oak Creative — in 35 boating and paddling media brands.
WSF’s boating safety outreach projects are funded by grants from the Sport Fish Restoration and Boating Trust Fund administered by the Coast Guard. In October, the agency awarded funding to the WSF for six boating safety outreach projects.
