The Yamaha Marine Connected Boat Division recently announced an expanded business and product offering with Skipperi, a Yamaha-owned boat club platform designed to help dealers generate new streams of recurring revenue.
Skipperi’s technology and reservation system manages functions for dealerships and marinas ready to launch this new business. Customers reserve boats through the Skipperi app, access the keys through a lockbox on the boat, enjoy their time on the water and return the boat. The Connected Boat technology then automatically bills fuel usage to the customer, a Yamaha statement said.
“As customers look for more flexible ways to get on the water, boat clubs create opportunities for dealers to reach new consumers who are passionate about boating but may not fall into the traditional boat ownership model. Skipperi redefines how people get on the water through technology that unlocks a powerful model for dealerships,” said Andrew Cullen, director, Connectivity, Yamaha U.S. Marine Business Unit, in the statement.
As the model grows globally, the statement said, Skipperi will offer customers access to an expanding network of boats for a flat-rate monthly fee. The platform currently has operations across the United States, Portugal, Finland and Spain.
