The Yamaha U.S. Marine Business Unit named Bryan Seti national sales and marketing manager for G3 Boats. Seti will continue in his role as general manager of Yamaha’s watercraft division.
“Bryan brings unique perspective to this role that will support a more powerful brand position for G3,” Ben Speciale, president of the Marine Business Unit, said in a statement. “His experiences, along with a focus on strengthening our dealer relationships, will help lay a new foundation and position the organization for future success.”
During his 25 years with the company, Seti helped grow Yamaha’s personal watercraft and sportboat categories. He also has served as chairperson of the Grow Boating board of directors.
Seti will continue to report to Speciale for the watercraft division, and will also report to G3 general manager Marc Castillo.
