Yamaha Motor released financial results for the first half of 2025. For the six months ended June 30, revenue was ¥1,300 billion ($8.2 billion), down 5.2% compared to the same period the year before. Operating income was ¥84.1 billion ($542 million), a decrease of 45.4% from that period. Net income was ¥53.1 billion ($342.6 million), a decrease of 52.9%.
Revenues in the Marine Products segment were ¥280 billion ($1.8 billion), down 5.9% from the same period of the previous fiscal year. Operating income was ¥38.9 billion ($251 million), down by 26.5% from the same period a year before.
The company’s statement said: “Demand for outboard motors in the Company’s main market of the U.S. was lower. However, overall unit sales were on par with the previous year due to a rush of demand prior to the implementation of price changes in the U.S., primarily for small and midrange outboard models. Regarding personal watercraft, there was a decrease in demand in the main market of the U.S., which resulted in a year-on-year decrease in unit sales. As a result, the Marine Products business as a whole took in lower revenue. As for operating income, the lower unit sales of personal watercraft and higher procurement expenses, along with an increase in R&D expenses and an increase in labor costs and other SG&A expenses led to a decrease in profits.”
In its forecast for the fiscal year ending Dec. 31, 2025, Yamaha expects revenue of ¥2,570 billion ($16.6 billion).
