Location: Sarasota, FL
Reports To: Vice President of Sales
Employment Type: Full-Time

Position Overview

We are seeking a driven and experienced Marine Aftermarket Sales Manager to lead and grow our aftermarket business. This role focuses on expanding dealer relationships, increasing parts and accessories sales, and supporting service-driven revenue across the aftermarket channels.

The ideal candidate has hands-on experience in the recreational marine industry, understands dealer and service operations, and excels at building long-term partnerships that drive profitable growth.

Key Responsibilities

  • Develop and execute aftermarket sales strategies to drive revenue growth in recreational boating markets
  • Manage and expand relationships with boat dealers, distributors, marinas, and service centers
  • Identify new sales opportunities for parts, accessories, upgrades, and service-related offerings
  • Support product launches, promotions, and seasonal sales initiatives
  • Collaborate with marketing, product, and operations teams to align aftermarket strategies
  • Analyze market trends, competitive activity, and customer needs within the recreational marine space
  • Represent the company at boat shows, dealer meetings, and industry events
  • Provide sales training, product knowledge, and support to dealer partners
  • Travel to visit dealers and customers (up to 50% travel)

Qualifications

  • Bachelor’s degree in Business, Marketing, or a related field (or equivalent industry experience)
  • 5+ years of sales experience in the recreational boating or marine aftermarket industry
  • Strong understanding of marine parts, accessories, and service channels
  • Proven ability to meet or exceed sales targets
  • Excellent relationship-building, communication, and negotiation skills
  • Ability to work independently while collaborating with cross-functional teams

Preferred Experience

  • Dealer network or territory sales management experience
  • Background working with outboard, inboard, or sterndrive-powered recreational boats
  • Familiarity with seasonal sales cycles and boat show-driven demand

What We Offer

  • Competitive base salary plus performance-based bonus
  • Comprehensive benefits package (medical, dental, vision, 401(k), etc.)
  • Opportunity to grow with a respected brand in the recreational boating industry

How to Apply

  • Qualified candidates should submit a resume and brief cover letter highlighting relevant recreational marine sales experience to [email protected].