Brunswick Corp. yesterday announced its plans for Brunswick Finance, a digital financing solution designed to simplify the retail purchase process by linking consumers, dealers and Brunswick boat brands with a an interface intended to create quicker qualifications and faster processing.
“Brunswick Finance immediately improves the consumer finance experience for our channel partners and will fundamentally change and simplify the purchase process, offering competitive races and ensuring a seamless transaction,” Bijoy Jha, vice president, Brunswick Financial and Business Services, said in a statement. “This solution exists in many other verticals such as automotive, and now, we can work with our customers to create one central hub for all consumer lending needs and reporting.”
Brunswick Corp. is partnering with Aqua Finance, a full-spectrum lender, with collaboration from Apollo. Brunswick Finance pairs Aqua’s retail financial services with inventory financing solutions provided by Wells Fargo. The new platform will place a customer’s pre-qualification link on the dealer’s website in connection with the associated Brunswick Corporation new and used inventory to drive consumer activity.
