Brunswick Corp. has named Aine Denari president of the Brunswick Boat Group, succeeding past president Huw Bower, who left the company last month.

Denari joins Brunswick after a 20-year career in the both the automotive industry and at global consulting firms. For the last six years, Denari she was senior vice president of ZF’s Advanced Driver Assistance Systems, a $1 billion segment of the German behemoth responsible for a comprehensive portfolio of intelligent sensors, cameras, control units and more.

“Aine is a proven leader with two decades of experience defining and implementing industry-leading strategies, driving change, and designing and leading world-class teams,” said Brunswick CEO Dave Foulkes in a statement. “As we look to the future, consumer expectations of boating are being set by other leading-edge mobility experiences, and Aine’s deep experience in implementing new technology in the automotive and other industries will help advance our boat group strategy and capabilities, and, in particular, accelerate the implementation of our industry-defining ACES strategy.”

Denari holds an MBA as well as a Master’s in both Engineering Management and Mechanical Engineering.

“I am excited at the opportunity to join the Brunswick Boat Group team and work with many of the most well-known brands in the marine industry,” said Denari. “Brunswick Corp. has a rich history of product excellence and I am looking forward to working with the talented management team to provide even more focus on advancing our business and introducing even greater levels of product innovation and customer focus.”