Brunswick dealers participating in the company’s Dealer Advantage program have saved more than $5 million since its inception two years ago, according to the boat manufacturer.
“Supporting our dealers and protecting the overall health of the distribution network has always been a fundamental principle at Brunswick, and Brunswick Dealer Advantage is an important element of this strategy,” Brunswick chairman and CEO Dustan McCoy said in a statement.
Dealer Advantage offers 28 benefits and service programs targeting three specific areas: enhancing the customer buying experience, attracting and retaining employees, and reducing costs.
More than half of Brunswick’s 4,200 marine dealers are participating in one or more of the programs.
