Brunswick Corp. today announced record unit sales for several of its brands at the Fort Lauderdale International Boat Show, which closed yesterday.
“Fort Lauderdale has been an outstanding venue for Brunswick, especially for Mercury Marine and our premium brands and products, and the 2024 show was no exception, with several record performances,” CEO Dave Foulkes said in a statement. “FLIBS surpassed expectations despite the ongoing market challenges and changeable weather all week. Sea Ray and Boston Whaler saw strong global interest and sales, Mercury continues to grow share in U.S. saltwater markets, and Navico Group remains a key partner for most U.S. and international OEMs.”
Brunswick reported record sales for Sea Ray and Boston Whaler. Mercury Marine represented 74% of the outboards in the on-water portion of the show, an increase of 6% compared with 2023. The company’s Flite electric foiling surfboards had its own showcase at the show.
