Brunswick Corp. announced today that its “Boating Intelligence” initiative will debut at the Consumer Electronics Show in Las Vegas this week. The comprehensive initiative aims to enhance Brunswick’s ACES (autonomous, connected, electrified and shared) strategy by incorporating artificial-intelligence capabilities and features into its products “to deliver simpler, safer, smarter and more sustainable boating.”
“CES is the largest consumer technology event in the world, providing an ideal platform to showcase the ways in which Brunswick is working to redefine the boating experience and evolve boats from experiential products to smart, trusted partners for both owners and Freedom Boat Club members,” CEO Dave Foulkes said in a statement. “I look forward to sharing the latest evolution of our exciting technologies, products and initiatives at CES 2025.”
Brunswick’s exhibit will include a 200-degree virtual helm simulator to introduce its AI-powered co-captain, offering an interactive experience that showcases such features as assisted navigation, safety monitoring and autonomous maneuvers. Brunswick will also unveil its first Fliteboard eFoil simulator, allowing attendees to virtually ride the electric hydrofoil using a handheld controller.
