Chaparral Boats announced an agreement with Bombardier Recreational Products to power a planned new line of jetboats slated for introduction later this year.
“BRP is excited to begin this relationship with Chaparral Boats, a company with a proud heritage, excellent reputation and one that shares our commitment to the marine industry,” Alain Villemure, vice president and general manager of BRP’s marine propulsion system division, said in a statement.
“BRP’s Rotax 4-TEC inboard jet propulsion system is a proven power source and the perfect complement to Chaparral’s award-winning lineup of boats. We believe that this strategic relationship promises to deliver consumers a best-in-class boating experience that’s supported by an outstanding dealer network.”
“We’ve got exciting styling, performance and quality innovations on the way,” Chaparral founder Buck Pegg said in a statement. “We are excited about the developments we have planned.”
Lane sees Chaparral’s new jetboats as an added profit center for its dealer network while also offering the company a chance to expand its reach into new markets.
“Our decision to move into jet propulsion expands our fleet and is in keeping with our strategy to bring new people into boating by offering Chaparral quality and style at value-minded prices,” Chaparral president Jim Lane said in a statement.
“Our brand is already associated with luxury family sportboats, sport yachts, cruisers, and through our Robalo line, sportfishing boats. The move into jet power is a perfect fit.”
