Chris-Craft said Norm Kraus joined the company as a regional sales director.

The boatbuilder said Kraus has 40 years of industry experience. He started his professional career in the retail sector, working as a technician/sales/sales management/GM at dealerships in the northern Ohio market.

Chris-Craft said Kraus also has been a district sales manager for Eagle Trailers and most recently was regional business development manager at MasterCraft Boats, assisting dealer growth in the Northeast and Midwest.

“We are excited to have Norm join our team as a regional sales director,” Chris-Craft vice president of sales Gavan Hunt said in a statement. “Norm has been in boating his entire life. and we welcome his knowledge of retail and wholesale business development. We believe Norm’s talents will help Chris-Craft nurture our Northeastern and Midwestern regions’ dealer network — effectively improving our development of dealer and customer relationships.”

Kraus and his family will live in the Sarasota, Fla., area. The company said he will be at upcoming Northeastern and Midwestern shows this season.