Fairline Boats announced a change of ownership at a California dealer with the arrival of new dealer principal Mark Gibbons.

Gibbons brings more than a decade of experience in the luxury boating industry to the role and has worked for Fairline in the California region since 2011.

Shelter Island-based 50 North Yachts, of which Gibbons is managing director, will now trade as Fairline California from its offices in San Diego.

Later this week, Fairline California will head to the 11th annual San Diego International Boat Show, which takes place Thursday through Sunday. The company will showcase two Fairline models, the Targa 38 Open and the Squadron 42.

“I am delighted to take up the position of dealer principal at Fairline California and looking forward to the new challenges that the role will bring,” Gibbons said in a statement.

“Having worked with the Fairline brand for the last three years, I have a good understanding of the range and its growing appeal among our customer base here in California. Events like the San Diego International Boat Show give us a brilliant opportunity to introduce even more leisure boaters to the Fairline range and for them to experience the stunning boats on display.”