The Ferretti Group named engineer Stefano de Vivo its new chief commercial officer.

Ferretti said de Vivo’s appointment is part of the group’s consolidation and relaunching plan, which is focused on the design and construction of new ranges of products and the implementation of new business and marketing strategies.

He will work to strengthen and develop the sales network for all of the group’s brands.

De Vivo, 36, graduated in naval architecture and ocean engineering from the University College of London and gained an M.B.A. from the University of Sciences and Technology in Hong Kong.

He began his nautical industry career at Riva where, at a very young age, he covered the roles of project manager, world after-sales manager and greater China and Asia Pacific manager. Until 2011, de Vivo also was sales and marketing director and vice president of sales at Benetti.

He has provided consultancy for top international groups, such as Desigual Asia Pacific; Volkswagen Group-Hong Kong office; Pacific Coffee Co.; China Light and Power Group; and Progressio SGR.

“I decided to go for a young manager in whom I strongly believe, a professional who trained at the Riva school and then built up great international experience in the nautical world,” Galassi said in a statement.

“Stefano will be able to give an important contribution to the growth of the Ferretti Group, concentrating on our main aim: building and selling the most beautiful boats in the world.”