To kick off their Gone Fishing program, which aims to introduce more kids and families to fishing, Cabela’s and Bass Pro Shops will donate 40,000 rods and reels to non-profits across the country.
Bass Pro Shops and Cabela’s stores will also offer free events and community partnerships the weekend of June 19-20.
Noted conservationist and Bass Pro Shops founder Johnny Morris is challenging families this summer to shut off digital devices and head outside to discover the joys of fishing.
“If there was a bright spot from this past year, it was the unprecedented interest of families wanting to get outside and go fishing,” said Johnny Morris in a statement. “The most special memories in life come from spending time in nature with those you care about. For me, it all started with fishing, which is why we’re proud to donate thousands of fishing poles to help kids discover the joys of fishing this summer.”
Many of the non-profit partner groups receiving tackle donations help underprivileged, minority and urban youth who might otherwise not be introduced to fishing.
Johnny Morris, Bass Pro Shops and Cabela’s have donated more than 500,000 products to youth-focused nonprofit organizations in North America and have helped millions of families catch their first fish, with more than 150,000 kids participating in free events.
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