Grand Banks Marine Group announced that it appointed Lynn Fischer chief marketing officer. Fischer will work with CEO Mark Richards to expand the brand, deepen client engagement, and strengthen the company’s reputation for performance, design and owner experience.

Most recently, Fischer was chief marketing officer at Vista, a private aviation company. She also has led marketing for urban mobility companies, and has worked in premium and luxury sectors, with a focus on brand-building and customer experiences.

“We are thrilled to welcome Lynn to the GB Marine Group,” Richards said in a statement. “Her deep expertise in building aspirational brands and delivering personalized client experiences will be instrumental as we bring even more exciting new products to market, expand our global footprint and evolve our factory-direct strategy.”