Germany-based HanseYachts will now be known by the name HanseGroup.
“The development of a new communication structure and a changed corporate logo became necessary because, besides the three existing brands – Hanse, Moody and Fjord – HanseYachts AG added a new brand by overtaking the German yacht builder Dehler Yachtbau in June 2009,” the company said in a statement.
All sales and marketing functions are now under the new corporate name, the company said.
