HCB Center Console Yachts has launched HCByachts.com.
The company said it plans to develop the “center console yacht” segment. HCB announced the segment description at the Miami International Boat Show in February when it completed its re-brand of the Hydra-Sports brand.
“The new site is the first marketing asset we’ve launched that completely tells the HCB Center Console Yachts story,” said vice president of product strategy Mike Yobe in a statement. “Between the details that make our product distinct, and our signature Crucero Experience customer journey, we have a unique brand story to tell and this site covers it all.”
The new site features upgraded product photography and video assets, and a section outlining the Crucero Customer Experience. It plans to add a virtual build-a-boat module.
“Between our Crucero buying experience and Factory Annex retail approach, HCB has created a distinct way of doing business our customer greatly appreciates,” said CEO Elias De La Torre III in the statement. “This site tells that story well and will be an excellent conduit between our brand, retain partners and customers. It will help connect all those points as prospects begin to do their pre-purchase research and see what we’re all about.”
