MasterCraft Boat Holdings yesterday announced the return of its Surf to Save Lives campaign, which supports St. Jude Children’s Research Hospital. In its third year, the campaign has raised $150,000 so far, and MasterCraft has pledged another $75,000 to the charity this boating season.
“It has been incredibly rewarding to hear how this initiative has positively impacted St. Jude families, and we’re looking forward to another summer of creating meaningful memories on the water, all while supporting a cause that’s close to our hearts,” MasterCraft vice president of marketing Krista Schipner said in a statement.
From May 23 to Sept. 30, boaters can take part in Surf to Save Lives by logging their on-water activities — wakeboarding, waterskiing, tubing or wakesurfing — through the MasterCraft Connect app. MasterCraft will donate $1 for every minute logged behind a boat this season up to an annual maximum of $75,000. Participation in the campaign is open to all boaters, not just MasterCraft owners.For more information about Surf to Save Lives, click here.
