Monterey Boats yesterday announced that it entered into a dealer agreement with Valhalla Yacht Sales, the retail arm of Viking Yacht Co., to represent its full model lineup.
“We are thrilled to welcome Valhalla Yacht Sales and Viking Yachts into the Monterey Boats family,” Monterey co-chairman Charles Marshall said in a statement. “Their reputation for excellence, customer-first approach and deep roots in the boating community make them a perfect match for our growing dealer network.”
The partnership is expected to strengthen both brands in core coastal markets.
“Adding Monterey Boats to our lineup is a natural extension of our mission to provide boaters with exceptional options across a variety of lifestyles and needs,” Ryan Higgins, general manager of Valhalla Yacht Sales, said in the statement. “Their product quality, design sophistication and dealer support stood out immediately, and we’re excited to introduce our customers to everything Monterey has to offer.”
