Pursuit Boats is reaching out to customers and prospects with a new lifestyle-heavy magazine called Explore, which features on-board adventure stories of Pursuit products in action.
“Our goal is to connect with our customers through relevant media with real-time information in a format that accurately represents the interest of our owners,” Pursuit president Tom Slikkers said in a statement. “Explore consumes less natural resources to produce and delivers the kind of experience unique to owning a Pursuit.”
The magazine is scheduled for production on a biannual basis. It will be delivered to current owners and potential customers through digital channels, as well as traditional printed versions available in factory-authorized Pursuit showrooms worldwide.
Future issues will continue to track the Pursuit product around the world as Pursuit owners share their adventures. The concept will be expanded to include online contests and video featured on popular social media sites, the company said.
Pursuit Boats is a division of Holland, Mich.-based S2 Yachts Inc.
