Renaissance Marine Group said its “aggressive deployment of new models” has helped the boatbuilder set sales records.
Renaissance launched three new models, one each in its three prominent lines — Duckworth, Weldcraft and Northwest Boats.
Sales of the Duckworth brand set an all-time record at its first major boat show of the year in Portland, Ore. Total Duckworth unit sales were up more than 600 percent from the prior year. The new 18-foot Advantage led the pack, but other Duckworth models, such as the 26-foot Offshore and Navigator models, also had renewed interest and sales, the company said.
“Certainly, cost is a driving factor, but it’s more than that,” national sales manager Bruce Larson said in a statement. “We worked extensively with our dealers and marketing team to design a model the market truly needed — taller sides, a wider beam and a flexible open layout that buyers could easily afford. That was the goal, and the end result was unprecedented retail pull-through.”
Production of all three new models, the Duckworth 18-foot Advantage, the Weldcraft 18-foot Angler and the Northwest 187 Compass, have the manufacturing facility operating at full strength, the company said.
Renaissance, which is based in Clarkston, Wash., distributes its three brands though a network of more than 50 dealers across the West and Canada.
