Vanquish Boats is expanding into Canada with the help of Executive Yacht of Toronto.

“Executive Yacht is a really exciting partner for us, as it introduces the Canadian customer to the Vanquish brand,” Vanquish president Morgan Huntley said in a statement. “Also, we were attracted to Executive Yacht because we recognized a comparable level of individualized customer service in their business model. They provide a personalized service that does not stop at the point of sale.”

Executive Yacht has a network of brokers and locations in Toronto, Oakville, Orillia, Georgian Bay and Muskoka, all in the province of Ontario.

“Even though we have a long reach, we feel that we are a boutique company, much like Vanquish,” president and CEO Derek Mader said. “It is not about being all things to all people. It is about being everything to a select few.”

Executive Yacht will be at the upcoming Georgian Bay Boat Show and Orillia Spring Boat, Cottage and Outdoor Show in June, and at the Gravenhurst Antique and Classic Boat Show and the Muskoka In-Water Boat and Cottage Show in July.