Willard Marine, a 56-year-old builder of composite and aluminum boats, appointed Taylor Hunter as director of sales.

Hunter, an experienced senior-level sales executive, will assume overall responsibility for the company’s North American and international sales and will be based in Willard’s corporate offices in Anaheim, Calif.

“Taylor Hunter is a highly motivated and seasoned sales professional with an impressive track record of successful sales management in the government and marine sectors,” Willard Marine president Ulrich Gottschling said in a statement. “We are confident he will play an important role in helping to drive our growth strategy in the marine industry moving forward.”

Hunter has held senior sales and management positions at Karl Storz Industrial America, Eagle Pacific Powerboats, Your Office Agent, Channel Vision Technology, iLeads.com and Olympus America.