Wanda Kenton Smith has been appointed chief marketing officer for dealer Regal and Nautique of Orlando in Florida. A consultant for the company for five years, she will direct and manage the marketing department and associated marketing activities.
“Regal and Nautique of Orlando has enjoyed a remarkable upward trajectory over several years, and considering our aggressive plans for the future, we felt the time was right to enhance our internal marketing leadership,” owner and general manager Jeff Husby said in a statement. “Wanda … brings not only a passion for our dealership and the brands and products we represent, but a unique skill set and extensive experience that should positively support and impact our business growth.”
Kenton Smith’s experience includes editor roles at marine business-to-business and business-to-consumer publications. She also is a marketing columnist for Soundings Trade Only and Boating Industry magazines; a former vice president of marketing for Regal Boats; the 13-year owner and president of a full-service advertising agency and public relations firm; and the former CMO of Freedom Boat Club.
“I’ve long been a fan of Jeff Husby and Regal and Nautique of Orlando,” said Kenton Smith in a statement. “I’m so impressed by the significant growth the dealership has experienced, which is attributed to the exceptional quality and caliber of the entire organization and its high-performance leadership team.”
