Dog Days of August
September 29, 2024
Dealer sentiment was flat compared with July, and most retailers still had too many boats in inventory
Dealer sentiment was flat compared with July, and most retailers still had too many boats in inventory
Retailer sentiment was down from the previous month in March, and there was skepticism about the next three to five years.
Dealer sentiment rises for the short term and the next three to five years as dealers prepare for the upcoming boating season.
Marine retailers say customers are responding to social media, email marketing campaigns and text messages.
In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.
In a traditionally strong month for recreational boat sales, dealers reported continued retail declines and higher-than-preferred inventory levels in May.
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
Dealer sentiment was flat compared with July, and most retailers still had too many boats in inventory
Retailer sentiment was down from the previous month in March, and there was skepticism about the next three to five years.
Dealer sentiment rises for the short term and the next three to five years as dealers prepare for the upcoming boating season.
Marine retailers say customers are responding to social media, email marketing campaigns and text messages.
In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.
In a traditionally strong month for recreational boat sales, dealers reported continued retail declines and higher-than-preferred inventory levels in May.
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
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