Time for a Mindset Check
October 29, 2023
All indications are that the market is about to get tougher, and Dealer Week is geared toward helping businesses adjust.
All indications are that the market is about to get tougher, and Dealer Week is geared toward helping businesses adjust.
Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
As results from the 2023 boat show season begin to pour in, it’s worth asking: Are we seeing a repeat of the late-twenty-teens marketplace?
Inventory of new and used boats continues to be difficult for dealers
All indications are that the market is about to get tougher, and Dealer Week is geared toward helping businesses adjust.
Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
As results from the 2023 boat show season begin to pour in, it’s worth asking: Are we seeing a repeat of the late-twenty-teens marketplace?
Inventory of new and used boats continues to be difficult for dealers
