Tips on how to think outside the box
“When you act and do like everyone else in your niche, you fail to be distinctive and your products and services are relegated to the
“When you act and do like everyone else in your niche, you fail to be distinctive and your products and services are relegated to the
• Monterey Boats, based in Williston, Fla., is honoring its top 10 CSI dealers for excellence in customer satisfaction. “We are honored and proud of
Most say emphasis on satisfaction is more critical today than ever Recreational marine manufacturers, distributors and dealers remain committed to improving customer service, while marketing
Gander Mountain announced today it has begun a limited national distribution of its 244-page catalog to customers, marking the company’s return to direct marketing after
Yamaha Marine Group of Kennesaw, Ga., signed an agreement to become the exclusive supplier of outboard power to Robalo Boats, a subsidiary of Atlanta-based Marine
Southco, a global leader in engineered access solutions with its headquarters in Concordville, Pa., opened a state-of-the-art Injection Molding and Rapid Prototyping Center of Excellence.

Schools are doing their part, and some formerly reluctant dealers seem to be warming to the concept For the last several years the industry has

If you had to explain the value of two-step distribution, could you? Two-step distributors buy products from the manufacturers and then sell the product to
Yamaha Marine Group has put its marine care products under the Yamalube brand. Products affected include fuel additives, adhesives and lubricants, which will now bear

Jeppesen unveiled a new corporate logo to reflect the evolution of its products and services. While well-known for the Jeppesen Airway Manual and other products
“When you act and do like everyone else in your niche, you fail to be distinctive and your products and services are relegated to the
• Monterey Boats, based in Williston, Fla., is honoring its top 10 CSI dealers for excellence in customer satisfaction. “We are honored and proud of
Most say emphasis on satisfaction is more critical today than ever Recreational marine manufacturers, distributors and dealers remain committed to improving customer service, while marketing
Gander Mountain announced today it has begun a limited national distribution of its 244-page catalog to customers, marking the company’s return to direct marketing after
Yamaha Marine Group of Kennesaw, Ga., signed an agreement to become the exclusive supplier of outboard power to Robalo Boats, a subsidiary of Atlanta-based Marine
Southco, a global leader in engineered access solutions with its headquarters in Concordville, Pa., opened a state-of-the-art Injection Molding and Rapid Prototyping Center of Excellence.

Schools are doing their part, and some formerly reluctant dealers seem to be warming to the concept For the last several years the industry has

If you had to explain the value of two-step distribution, could you? Two-step distributors buy products from the manufacturers and then sell the product to
Yamaha Marine Group has put its marine care products under the Yamalube brand. Products affected include fuel additives, adhesives and lubricants, which will now bear

Jeppesen unveiled a new corporate logo to reflect the evolution of its products and services. While well-known for the Jeppesen Airway Manual and other products