Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.
As interest in boats and other recreational goods adjusts to a new normal after the pandemic, the mission of Discover Boating — powered by the NMMA and the MRAA — remains focused on attracting the next generation of boaters, and retaining and growing current boaters.
The Discover Boating team, powered by the Marine Retailers Association of the Americas and the National Marine Manufacturers Association, is looking ahead to continued industry momentum this year.
Discover Boating commissioned a research study to fine-tune targeting efforts in marketing.
Kevin Williams of the NMMA is helping the recreational marine industry deploy strategies to achieve diversity, and to recognize diversity’s importance to the bottom line.
Discover Boating is leading the charge to evolve how we market as an industry.
NMMA president Frank Hugelmeyer weighs in on his first two years at the helm.
In 2021, our dual focus on advocacy and expanding boater market share has paid dividends in countless ways, says NMMA president Frank Hugelmeyer.
Discover Boating is collaborating with more than 20 bloggers and influencers to share their boating stories.
Discover Boating is focusing its 2017 campaign on introducing people to boating.
Discover Boating’s mission to expand the market for boating by attracting the next generation, and retaining and growing current boaters, comes into market as consumers navigate economic and political headwinds.
As interest in boats and other recreational goods adjusts to a new normal after the pandemic, the mission of Discover Boating — powered by the NMMA and the MRAA — remains focused on attracting the next generation of boaters, and retaining and growing current boaters.
The Discover Boating team, powered by the Marine Retailers Association of the Americas and the National Marine Manufacturers Association, is looking ahead to continued industry momentum this year.
Discover Boating commissioned a research study to fine-tune targeting efforts in marketing.
Kevin Williams of the NMMA is helping the recreational marine industry deploy strategies to achieve diversity, and to recognize diversity’s importance to the bottom line.
Discover Boating is leading the charge to evolve how we market as an industry.
NMMA president Frank Hugelmeyer weighs in on his first two years at the helm.
In 2021, our dual focus on advocacy and expanding boater market share has paid dividends in countless ways, says NMMA president Frank Hugelmeyer.
Discover Boating is collaborating with more than 20 bloggers and influencers to share their boating stories.
Discover Boating is focusing its 2017 campaign on introducing people to boating.
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