
Q&A with Fredrik Högberg
President, Volvo Penta North America


Electrification has been an increasingly common buzzword in the marine industry, especially in the past four to five years.

After divesting its well-known bowling, billiards and fitness brands, Brunswick Corp. emerged as a boating-focused conglomerate, with familiar brands including Sea Ray, Boston Whaler, Bayliner, Protector, Lowe Boats, Mercury Marine, and Freedom Boat Club.

President, Volvo Penta North America

Electrification has been an increasingly common buzzword in the marine industry, especially in the past four to five years.

After divesting its well-known bowling, billiards and fitness brands, Brunswick Corp. emerged as a boating-focused conglomerate, with familiar brands including Sea Ray, Boston Whaler, Bayliner, Protector, Lowe Boats, Mercury Marine, and Freedom Boat Club.