engines

yamaha_propulsion

The new propulsion

‘Gutsy’ mid-range outboards and wave-shaping tow-boat technology headline latest offerings

emotions_console

Marketing to emotions

Engine makers go directly to end-users with campaigns evoking ‘little moments a boater can connect to’

yamaha_propulsion

The new propulsion

‘Gutsy’ mid-range outboards and wave-shaping tow-boat technology headline latest offerings

emotions_console

Marketing to emotions

Engine makers go directly to end-users with campaigns evoking ‘little moments a boater can connect to’