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The 2024 Global Marine Industry Workplace Study
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engines

yamaha_propulsion

The new propulsion

‘Gutsy’ mid-range outboards and wave-shaping tow-boat technology headline latest offerings

emotions_console

Marketing to emotions

Engine makers go directly to end-users with campaigns evoking ‘little moments a boater can connect to’

yamaha_propulsion

The new propulsion

‘Gutsy’ mid-range outboards and wave-shaping tow-boat technology headline latest offerings

emotions_console

Marketing to emotions

Engine makers go directly to end-users with campaigns evoking ‘little moments a boater can connect to’

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