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The slowing of sales to middle-income buyers may be a harbinger of more bad news for the industry. PHOTO: PRAZIS IMAGES - STOCK.ADOBE.COM

The Missing Middle

How the practice of selling fewer, more-expensive boats may be weakening the future of marine retail.

PHOTO COURTESY YAMAHA

Yamaha Marine Appoints Manager

Scott Hersey, who joined the company in 2016 in the outboard customer call center, is now pro staff and sponsorship manager.

The slowing of sales to middle-income buyers may be a harbinger of more bad news for the industry. PHOTO: PRAZIS IMAGES - STOCK.ADOBE.COM

The Missing Middle

How the practice of selling fewer, more-expensive boats may be weakening the future of marine retail.

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