After two years of unprecedented growth, and with economic uncertainty looming on the horizon, marine marketers are focusing on digital as well as print efforts, and customer engagement — but with a wary eye on continued supply-chain issues, inventory shortages, inflation, fuel prices and more.
Channel Blade launched a new sales tool, ePro Mobile, to help marine dealers and OEMs improve the online shopping experience for consumers using smart mobile
With boat show season in full swing, here’s a compilation of reports from recent shows and updates from upcoming shows. Channel Blade, a leading provider
Nearly 10 percent of Discover Boating leads went on to purchase a boat this year, and 75 percent of them were first-time buyers, according to
Marketing firm Pro Lead Management is offering a written guarantee to help manufacturers and dealers improve business through innovative lead management strategies. “We design and
Boats.com announced that Cruisers Yachts and Rampage Sport Fishing Yachts are using the company’s new BoatWizard Lead Manager program. The Web-based application, a customer relationship
Dealers are weighing the costs and benefits of the three-year-old program, but the weak economy makes it hard to gauge its effectiveness Joe Zahler, a
Recent enhancements to the Discover Boating Lead System should make it more convenient for contributing members to retrieve leads, according to the latest Grow Boating
After two years of unprecedented growth, and with economic uncertainty looming on the horizon, marine marketers are focusing on digital as well as print efforts, and customer engagement — but with a wary eye on continued supply-chain issues, inventory shortages, inflation, fuel prices and more.
Channel Blade launched a new sales tool, ePro Mobile, to help marine dealers and OEMs improve the online shopping experience for consumers using smart mobile
With boat show season in full swing, here’s a compilation of reports from recent shows and updates from upcoming shows. Channel Blade, a leading provider
Nearly 10 percent of Discover Boating leads went on to purchase a boat this year, and 75 percent of them were first-time buyers, according to
Marketing firm Pro Lead Management is offering a written guarantee to help manufacturers and dealers improve business through innovative lead management strategies. “We design and
Boats.com announced that Cruisers Yachts and Rampage Sport Fishing Yachts are using the company’s new BoatWizard Lead Manager program. The Web-based application, a customer relationship
Dealers are weighing the costs and benefits of the three-year-old program, but the weak economy makes it hard to gauge its effectiveness Joe Zahler, a
Recent enhancements to the Discover Boating Lead System should make it more convenient for contributing members to retrieve leads, according to the latest Grow Boating
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