As we move into the heart of boat show season, much of the focus is on new boats and the latest technology and features that builders have packed on board. So it seems counterintuitive to suggest that builders and dealers not concentrate their marketing efforts on the latest and greatest improvements in propulsion, performance, layouts and the like.
The post-recession mantra for success in new-boat sales has gone something like this: People want new, and they want innovation.
Boating and fishing draw participants with the same strong magnet. Both activities promise fun, relaxation, family time, the great outdoors, adventure and so on.
Boats don’t like to sit for extended periods of time on the hard or in their slips. Things deteriorate faster during prolonged idleness — systems and parts stiffen, freeze, gum up and so on. Boats like to be underway.
If beauty is in the eye of the beholder, so, too, is affordability. After all, one person’s yacht is another’s runabout. It all depends on your perspective — and what you can afford.
Early this year, when the financial markets were plummeting and the “R” word was back in the headlines and in conversations, I spoke with a boatbuilder who referred to himself and his colleagues as “canaries in a coal mine.”
Success in our industry will continue to be determined by the economy and its allies, from consumer confidence and employment to the stability of financial markets.
I recently spent a long day working on my boat — doing a bit of everything but mostly the jobs no one likes to do.
Samuel Zemurray was known as “Sam the Banana Man,” and one of the business tenets of this Russian immigrant who would become a mogul in
Want to help move the dial? A good place to start is at the American Boating Congress May 8-9 in Washington, D.C. Come to the
As we move into the heart of boat show season, much of the focus is on new boats and the latest technology and features that builders have packed on board. So it seems counterintuitive to suggest that builders and dealers not concentrate their marketing efforts on the latest and greatest improvements in propulsion, performance, layouts and the like.
The post-recession mantra for success in new-boat sales has gone something like this: People want new, and they want innovation.
Boating and fishing draw participants with the same strong magnet. Both activities promise fun, relaxation, family time, the great outdoors, adventure and so on.
Boats don’t like to sit for extended periods of time on the hard or in their slips. Things deteriorate faster during prolonged idleness — systems and parts stiffen, freeze, gum up and so on. Boats like to be underway.
If beauty is in the eye of the beholder, so, too, is affordability. After all, one person’s yacht is another’s runabout. It all depends on your perspective — and what you can afford.
Early this year, when the financial markets were plummeting and the “R” word was back in the headlines and in conversations, I spoke with a boatbuilder who referred to himself and his colleagues as “canaries in a coal mine.”
Success in our industry will continue to be determined by the economy and its allies, from consumer confidence and employment to the stability of financial markets.
I recently spent a long day working on my boat — doing a bit of everything but mostly the jobs no one likes to do.
Samuel Zemurray was known as “Sam the Banana Man,” and one of the business tenets of this Russian immigrant who would become a mogul in
Want to help move the dial? A good place to start is at the American Boating Congress May 8-9 in Washington, D.C. Come to the
