Marketing to emotions
January 24, 2017
Engine makers go directly to end-users with campaigns evoking ‘little moments a boater can connect to’
Engine makers go directly to end-users with campaigns evoking ‘little moments a boater can connect to’
Have you ever pulled up a barstool, turned to the guy sitting inches away from you and said, “Hey, aren’t you … ?”
Mercury Marine will launch a new campaign designed to hit boaters and lapsed boaters.
An outreach to nontraditional markets is getting legs
Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.
A 21-point self-test to see whether you’re falling off your game.
Industry should get to know poll-tested Policy Playbook
Thanks to all who took a virtual ride on the 2016 Boaterz n Bikerz of America Hull of a Tour: Pacific Coast Rush. It was an eight-day, 2,000-mile boating and motorcycling extravaganza from Seattle to California’s Big Sur, looping back to San Francisco.
Like many of my fellow baby boomers I like classic boats, classic cars and classic rock. That said, I am not a fan of classic technology or marketing tools that lack a digital component.
I hate politics. I hate everything about it. I hate the positioning, the slippery maneuvering, the glad-handing and the lack of authenticity.
Engine makers go directly to end-users with campaigns evoking ‘little moments a boater can connect to’
Have you ever pulled up a barstool, turned to the guy sitting inches away from you and said, “Hey, aren’t you … ?”
Mercury Marine will launch a new campaign designed to hit boaters and lapsed boaters.
An outreach to nontraditional markets is getting legs
Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.
A 21-point self-test to see whether you’re falling off your game.
Industry should get to know poll-tested Policy Playbook
Thanks to all who took a virtual ride on the 2016 Boaterz n Bikerz of America Hull of a Tour: Pacific Coast Rush. It was an eight-day, 2,000-mile boating and motorcycling extravaganza from Seattle to California’s Big Sur, looping back to San Francisco.
Like many of my fellow baby boomers I like classic boats, classic cars and classic rock. That said, I am not a fan of classic technology or marketing tools that lack a digital component.
I hate politics. I hate everything about it. I hate the positioning, the slippery maneuvering, the glad-handing and the lack of authenticity.
